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Deb Sistrunk: Posted on Wednesday, August 10, 2011 10:02 PM
Tips from an expert
"The best stories are about truth or truth twisting." Susan Harrow's publication,Sixty Second Secrets, takes a look at well-crafted tales. The site lists six universal elements that comprise good writing.
Anne Lamott Style Storytelling
1. They make people feel less alone. 2. They make people feel better. 3. They make people laugh. 4. They make people cry. 5. They make people take themselves less seriously. 6. They have insightful morals that are not preachy.
Anne Lamott is the author of several books, including |
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Deb Sistrunk: Posted on Monday, June 06, 2011 12:23 PM
 Katie Couric is returning to daytime television. The former "CBS Evening News" anchor has signed a multi-year contract with ABC. According to a statement released by Couric and ABC, the deal includes the launch of a syndicated news show within ABC News division.
The move had been expected and had been in the works for several weeks. Couric
will produce the talk show along with her former "Today" show
executive producer, former NBC Universal Chief Executive Jeff Zucker. |
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Deb Sistrunk: Posted on Tuesday, May 10, 2011 8:24 PM
 When news anchor Katie Couricannouncedin 2006 that she was
leaving NBC'sTodayshow and moving to CBS, I was excited on two counts.
First of all, a woman was finally going to be the sole anchor of CBS
Evening News. It definitely was a risky
move for Couric and CBS, but risk is a reality in the news business.
Couric’s decision to leave NBC opened up a co-host spot on
the network’s highly-ratedTodayshow.
When it came to Katie’s successor, my choice was Ann Curry (pictured right). |
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Deb Sistrunk: Posted on Tuesday, March 22, 2011 11:02 AM
An estimated 20% of Internet users now say they use Twitter or another service
to share updates about themselves, or to see updates about others. This
represents a significant increase over previous surveys in conducted a couple of years ago by the Pew Internet and Life Project. In 2009 approximately 11% of Internet users said they use a status-update service.
Meanwhile, a recent study by eMarketer.com suggests that the Twitter audience may not be as large as you think. Yes, Twitterdom is exploding with activity. |
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Deb Sistrunk: Posted on Sunday, February 13, 2011 1:06 PM
Racing takes everything
you've got — intellectually, emotionally, physically — and then you have to
find about ten percent more and use that too. - Janet Guthrie
Janet Guthrie's quote on racing could very well apply to working in public relations
and journalism, particularly if you're serious about doing a stellar job. If
your work calls upon you to toil incrisis
communications, as mine does, it is hardly a glamorous occupation. Itishard work, time-consuming and labor-intensive.
If you aspire to work in broadcast news, my first career, be prepared to work
long hours and meet multiple deadlines. |
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Deb Sistrunk: Posted on Wednesday, February 09, 2011 5:59 PM
Effective public relations – whether it is for promoting
publications, services or other products – requires a multifaceted, interdisciplinary approach.
A well-crafted approach incorporates strategic media planning, marketing,
community relations and public engagement.
When it comes to publications,
expert writing and editing, attention to detail, and understanding of deadlines
are critical. Understanding that the media is an audience underlies successful promotional
efforts.
Webster defines audience as “a group of listeners or spectators: a
reading, viewing, or listening public with a vested interest. |
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